WeAreBluegrass

Reach your constituents by using multichannel marketing for your political campaign. Direct mail is strong, but it’s not all you should be doing.

If the acquisition of new givers is the number one goal of a sustained, comprehensive fund raising strategy, direct mail is the best way to do it. It sounds old fashioned to talk about direct mail in a world dominated by cyber technology. But experts agree that “the majority of gifts are still received through […]

Failing to “make the ask” is a common pitfall that affects far too many nonprofits. It’s hard to believe that it happens so often. Cards and letters that get so wrapped up in pulling your heartstrings that they fail to convince people to pull out their wallets. Finding the right balance between head and heart […]

Acquisition of new donors must be your number one priority. All sustained fund raising success starts with developing and maintaining a strategy for constantly acquiring new donors.  In fact, three-fourths of new donors will come from direct mail. Fund raising professionals will tell you that future contributions are most likely to come from people who […]

When they go out of business, nonprofit organizations generally do it for one of two reasons. They either complete the mission for which they were originally formed or they fail to compete successfully for financial support. Complete or compete? Which is the endgame for you? Unless you can see the completion of your mission in […]