Digital Marketing

Take it from a company who’s tagline has survived the test of time; your brand needs to stay consistent across all platforms.

A touchscreen can be used in many ways. You’ll see them in hotel lobbies, where they serve as information centers. Tap in to find restaurants, attractions, the local airport. Check the local weather. At corporate headquarters, these touchscreens relay important news to employees–where’s that next meeting, what’s on the menu in the cafeteria; when are […]

Finding the right partner for any digital project can seem daunting. Our latest blog post discusses some things to look out for when taking on the task.

LAL called it the Artist Archive, and that’s exactly what it is–a virtual directory of artists who work in all mediums. The LAL staff took hundreds of photos of artists and their work, recorded and videoed interviews with them, and wrote stories about the artists and their work. It is a big, big job–more than […]

Aligning your brand with a social cause can be a great opportunity to introduce your brand and its values to a new audience. But what’s the right tool for the job? Video is a great way to make a personal connection. Partnering it with Facebook’s ad platform allowed us to reach 80 times more people […]

Social media is great for company’s large and small. See different ways social media is being leveraged as a marketing tool.

Ever considered using interactive digital displays in your office or placed strategically in your community? Well, now is the prime time to take action.

A few years ago, you couldn’t pay me to use Facebook Ads as part of any marketing mix. Today, it’s one of my go-to strategies for many customers.

Studies show that companies that use a direct mail piece with a landing page in their marketing campaigns get better results in terms of response and sales. A complete campaign A direct mail piece that invites recipients to sign up on a special landing page for a free gift or discount allows you to collect […]

Test and evaluate designs using email marketing metrics to ensure you’re communicating most effectively in future email campaigns.