Direct Mail
Let’s face it: our phones are bursting at the seams. Every morning, we swipe through an avalanche of promotional emails, updates, sales and spam, most of which are banished to the trash folder faster than you could type “unsubscribe.” That is why there has been a surge of marketing companies returning their focus to direct…
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Creating a mailpiece that gets noticed and delivers results comes down to a few key ingredients. Here’s how to make sure your message hits the mark: Write for Short Attention Spans Strong Offer Concise Messaging Eye-Catching Design Call to Action (CTA) By focusing on these essentials—an engaging CTA, irresistible offer, clear message, standout design, and…
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In today’s world of endless emails and digital ads, direct mail might seem old-fashioned. But here’s the thing—it’s anything but outdated. Direct mail is a powerful way for businesses to make real, tangible connections with their audience. Let’s break down why it still works and how to make it shine. Tangibility and Personal TouchUnlike emails…
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Understanding Direct Mail Cost Calculators Introduction Direct mail marketing continues to be an asset, for businesses looking to connect with their desired audience. Nonetheless a key issue for businesses those of medium size revolves around comprehending the expenses linked to direct mail initiatives. An effective tool, in this regard is the direct mail cost estimator,…
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