As 2025 unfolds, keeping an eye on the USPS postal holidays is a good idea to ensure your mail and packages land in the right hands at the right time. Here’s a quick guide to the days when mail services take a break: Postal Holiday Date New Year’s Day Wednesday, January 1 National Day of…
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What is a Saturation Mailing and Does It Work for Businesses?
Not all mailings are created equal or a fit for your campaign goals. Saturation mailings are a great solution, here’s when to know if it is the best for you.
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Health and Beauty Fulfillment: What You Need to Consider
Health and Beauty product fulfillment require special consideration when selecting a fulfillment solution. How do you know your solution is the best fit?
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What is Direct Mail Retargeting?
When retargeting and direct mail is combined, it’s typically digital retargeting following direct mail. What if we told you direct mail could follow digital?
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Benefits of a Landing Page for Marketing Campaigns
Not all web pages are created equal. Landing pages are a key piece in targeted marketing campaigns.
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What is Digital Retargeting?
Digital retargeting allow you to reach out to the ones who got away. After all, only 3% of web visitors convert at first. Reconnect with the 97%.
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How to Select Your Direct Mailing List
Mailing list selection is key in a successful direct mail campaign. Know whom you are sending to, and how they qualify for your list.
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Imagine a New Way Forward
The title of our latest print newsletter was “Imagine A New Way Forward,” and our featured social media image for this week is of the Thoroughbred stallion Ibboyee, who has done just that.
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3 Reasons to Document Your Brand’s Color Palette
Selecting brand colors is a purposeful endeavor, make sure these are documented for future use. Here are the top 3 reasons for documenting colors clearly.
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How to Balance Donor Retention and Donor Acquisition
Nonprofit fundraising requires a double-sided effort focused on both donor acquisition and donor retention campaigns.
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