Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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How to Avoid and Combat eCommerce Shopping Cart Abandonment
Online retailers risk abandoned shopping carts and lost revenue each day. But there are ways to prevent and mitigate this risk.
What are UTM Parameters?
UTM parameters provide detailed information and insight into campaigns. Dig deeper into your website visitors’ journeys.
12 Ecommerce Metrics to Track and Measure
Ecommerce is all about insights and acting on what you know. Here are the top Ecommerce metrics to track and measure in your business and fulfillment.
What is a Saturation Mailing and Does It Work for Businesses?
Not all mailings are created equal or a fit for your campaign goals. Saturation mailings are a great solution, here’s when to know if it is the best for you.
Health and Beauty Fulfillment: What You Need to Consider
Health and Beauty product fulfillment require special consideration when selecting a fulfillment solution. How do you know your solution is the best fit?
What is Direct Mail Retargeting?
When retargeting and direct mail is combined, it’s typically digital retargeting following direct mail. What if we told you direct mail could follow digital?
Benefits of a Landing Page for Marketing Campaigns
Not all web pages are created equal. Landing pages are a key piece in targeted marketing campaigns.
What is Digital Retargeting?
Digital retargeting allow you to reach out to the ones who got away. After all, only 3% of web visitors convert at first. Reconnect with the 97%.
How to Select Your Direct Mailing List
Mailing list selection is key in a successful direct mail campaign. Know whom you are sending to, and how they qualify for your list.
