As 2025 unfolds, keeping an eye on the USPS postal holidays is a good idea to ensure your mail and packages land in the right hands at the right time. Here’s a quick guide to the days when mail services take a break: Postal Holiday Date New Year’s Day Wednesday, January 1 National Day of…
Continue ReadingBrowse Resources By...
The Basics of Data-Driven Marketing
Behind every successful direct marketing campaign is a four-letter word: data. Customer data is information that’s gathered about those who buy what you sell. This data is the foundation, the building blocks, for effective direct marketing efforts. Where does customer data come from? Your company’s social media sites and digital marketing efforts are a rich […]
Read More
7 Marketing Myths to Avoid
These common marketing myths can derail your marketing efforts. Bust these myths to make the most of your time and money.
Read More
What Is Website Accessibility And Why Does It Matter?
Does website accessibility sound like a foreign concept? Don’t worry, we’ve all asked what is website accessibility at one point. Let’s break it down.
Read More
4 Tips for Writing Your Invoices to Stand Out
In the last few years, a number of writers have pointed out that as automation and computerization have increased, human engagement has decreased. There’s less conversation and fewer written personal messages. As communication becomes rather depersonalized, our words matter even more, especially when they run counter to what people are used to reading and hearing. […]
Read More
Kick Off Your Campaign with Branded Political Campaign Materials
This year will be packed with political branding. Make sure your political campaign materials breaks through the noise with a well-branded identity.
Read More
Donor Relationships: 7 Ways to Build Yours Up
If you want recurring donations, communicate. Continue to think of ways you can build up your donor relationships through a donor stewardship plan.
Read More
Targeted Mailing List for B2C: Breaking Down the Basics
Using a targeted mailing list plays a big part in the success of your direct mail campaign. Here’s why you should use a B2C mailing list.
Read More
Bluegrass Goes Green: Sustainability Efforts Underway
Last year we made changes to become a more eco-friendly business. But it doesn’t stop there. Read more to hear about our changes and plans for the future.
Read More
What is a 3PL Fulfillment Company?
A 3pl fulfillment company provides services for other businesses. They bring benefits and ease of mind for ecommerce. Here’s how.
Read More