Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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Communicating Cross-Channel: Multi-Channel vs Integrated Marketing
Multi-channel vs Integrated marketing? Let’s break down the similaries, differences and how the two relate with one another.
Bluegrass Integrated Communications Joins Two Sides North America
We’ve joined Two Sides North America, a global initiative promoting the sustainability of the paper and print marketing industry.
Advantages a 3PL Company Brings Your Company
Why use 3PL services? If you run order fulfillment on your own and are unable to devote time to other business tasks – it’s time to oursource.
The Basics of Data-Driven Marketing
Behind every successful direct marketing campaign is a four-letter word: data. Customer data is information that’s gathered about those who buy what you sell. This data is the foundation, the building blocks, for effective direct marketing efforts. Where does customer data come from? Your company’s social media sites and digital marketing efforts are a rich […]
7 Marketing Myths to Avoid
These common marketing myths can derail your marketing efforts. Bust these myths to make the most of your time and money.
What Is Website Accessibility And Why Does It Matter?
Does website accessibility sound like a foreign concept? Don’t worry, we’ve all asked what is website accessibility at one point. Let’s break it down.
4 Tips for Writing Your Invoices to Stand Out
In the last few years, a number of writers have pointed out that as automation and computerization have increased, human engagement has decreased. There’s less conversation and fewer written personal messages. As communication becomes rather depersonalized, our words matter even more, especially when they run counter to what people are used to reading and hearing. […]
Kick Off Your Campaign with Branded Political Campaign Materials
This year will be packed with political branding. Make sure your political campaign materials breaks through the noise with a well-branded identity.
Donor Relationships: 7 Ways to Build Yours Up
If you want recurring donations, communicate. Continue to think of ways you can build up your donor relationships through a donor stewardship plan.
