Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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How To Save While Shipping Small Packages
Are your products on the small size? Shipping small packages can be costly with all of the shipping costs. Learn how to save on shipping costs.
4 Ways To Push Your Envelopes
Direct mail envelopes are the first thing a mail recipient sees of your piece. Stand out in the mailbox, but make sure your envelopes follow best practices.
Why You Need To Stop Using Postcards For Billing
Do you still send utility billing postcards to your customers? You may think this saves you money, but in the long run it does not.
Put Your E-Blasts In The Past
E-blasts are out. Personalized email marketing is in.
Use Donor Mailing Lists That You Know Work
An oldie but a goodie might just be the best strategy when it comes to your donor mailing lists. Reusing a list that had a successful return is a smart plan.
2 Ways eCommerce Companies Can Cut Returns
Wondering how to reduce returns in ecommerce? Practice ecommerce returns best practice to reduce the number of returns you handle in the future.
Direct Mail: The Meat-And-Potatoes Of Your Marketing Menu
Direct mail should be a staple of your marketing mix. Why? Its track record speaks for itself, even in a digital world we see the case for direct mail.
Why Mobile Optimization And Videos Are Important For Your Website
Mobile optimization for websites is a must these days. But one overlooked website component that is also crucial for engagement is video.
6 Ways To Encourage Online Bill Payment
Do the majority of your customers use your online bill payment option? Do you even have an online bill payment option? The numbers would say you need one, and we agree.
