Illustration of a hand holding a direct mail postcard addressed to "Susan," featuring bold typography with the words "Special Offer" and a "Learn More" call-to-action on a bright blue background.

Why Direct Mail is a Great Prospecting Tool for New Customers

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Direct Mail Is Your Secret Weapon for Finding the Right Customers If you’re serious about reaching new customers, it might be time to take your marketing offline—and into their hands. Direct mail doesn’t just sit in an inbox or scroll by unnoticed. It gets opened, touched, remembered. And when done right? It gets results. It’s…

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Why You Need To Stop Using Postcards For Billing

Jul 10, 2018

Do you still send utility billing postcards to your customers? You may think this saves you money, but in the long run it does not.

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Put Your E-Blasts In The Past

Jul 2, 2018

E-blasts are out. Personalized email marketing is in.

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Use Donor Mailing Lists That You Know Work

Jun 25, 2018

An oldie but a goodie might just be the best strategy when it comes to your donor mailing lists. Reusing a list that had a successful return is a smart plan.

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2 Ways eCommerce Companies Can Cut Returns

Jun 11, 2018

Wondering how to reduce returns in ecommerce? Practice ecommerce returns best practice to reduce the number of returns you handle in the future.

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Direct Mail: The Meat-And-Potatoes Of Your Marketing Menu

Jun 4, 2018

Direct mail should be a staple of your marketing mix. Why? Its track record speaks for itself, even in a digital world we see the case for direct mail.

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Why Mobile Optimization And Videos Are Important For Your Website

May 29, 2018

Mobile optimization for websites is a must these days. But one overlooked website component that is also crucial for engagement is video.

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6 Ways To Encourage Online Bill Payment

May 22, 2018

Do the majority of your customers use your online bill payment option? Do you even have an online bill payment option? The numbers would say you need one, and we agree.

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4 Ways Small Companies Can Compete With Amazon

May 7, 2018

Think your small business can’t compete with amazon? Think again. Spending a little time and effort on small ecommerce marketing and it can pay off.

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5 Direct Marketing Hooks That Land Customers

Apr 29, 2018

Direct marketing has stood the test of time, but you can still shake things up from time to time with a unique direct marketing hook in your mail campaign.

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