Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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3 Ways To Impress And Retain Big Donors
Not all donors are created equal. Here a few simple ways about how to attract nonprofit donors. Impress and retain big donors while creating lasting impact.
3 Must-Have Traits Of A Business Partner
It’s okay to ask for help. Especially when your company has grown to a point where you need to call in an outside business partner.
4 Reasons To Switch From Postcards To Traditional Bills
Make the switch from a postcard bill. See why one of our utility customers switched to traditional bills and the benefits they have seen from the change.
Bluegrass Creative And The Artist Archive
LAL called it the Artist Archive, and that’s exactly what it is–a virtual directory of artists who work in all mediums. The LAL staff took hundreds of photos of artists and their work, recorded and videoed interviews with them, and wrote stories about the artists and their work. It is a big, big job–more than […]
Partnering With A Direct Mail Professional Pays Off
Sometimes you’ve just gotta call in a direct mail professional. That is what Smiley Pete Publishing did to handle the mailing of their magazines.
Convince Customers That Epayment Is Right For Them
Epayment can save your business time and money, so why not encourage your customers to make the switch? Here are a few tips on how to do so.
3 Ways Good Design Dresses Up Your Fundraising Letters
Nonprofit fundraising letter design isn’t just about the ask, it’s about the presentation, too. Make sure your graphic design is up to snuff.
Tout Your Company’s Strengths, Not Competitors’ Weaknesses
As tempting as it may be to bash your competition to your customers, direct mail is not the place to do it. Focus on the strengths of your company instead.
4 Qualities To Seek In A Transactional Partner
When outsourcing your billing, it can be hard to know what to look for in a transactional partner. Our blog will help to guide you in the right direction.
