Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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Fundraising Tip #1: Donor Acquisition
Acquisition of new donors must be your number one priority. All sustained fund raising success starts with developing and maintaining a strategy for constantly acquiring new donors. In fact, three-fourths of new donors will come from direct mail. Fund raising professionals will tell you that future contributions are most likely to come from people who […]
Fundraising Tips for Non-Profits: Intro
When they go out of business, nonprofit organizations generally do it for one of two reasons. They either complete the mission for which they were originally formed or they fail to compete successfully for financial support. Complete or compete? Which is the endgame for you? Unless you can see the completion of your mission in […]
13 Ways to Build a Permission-Based Email List
Thanks to the CAN-SPAM Act of 2003, the way we build email lists these days is different. See how to build an email list, permission-based, of course.
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