Direct Mail Cost 3

Direct Mail Cost

Understanding Direct Mail Cost Calculators Introduction Direct mail marketing continues to be an asset, for businesses looking to connect with their desired audience. Nonetheless a key issue for businesses those of medium size revolves around comprehending the expenses linked to direct mail initiatives. An effective tool, in this regard is the direct mail cost estimator,…

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Fundraising Tip #2: Make Sure Your Appeal Is Appealing

Nov 20, 2012

Failing to “make the ask” is a common pitfall that affects far too many nonprofits. It’s hard to believe that it happens so often. Cards and letters that get so wrapped up in pulling your heartstrings that they fail to convince people to pull out their wallets. Finding the right balance between head and heart […]

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Fundraising Tip #1: Donor Acquisition

Nov 14, 2012

Acquisition of new donors must be your number one priority. All sustained fund raising success starts with developing and maintaining a strategy for constantly acquiring new donors.  In fact, three-fourths of new donors will come from direct mail. Fund raising professionals will tell you that future contributions are most likely to come from people who […]

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Fundraising Tips for Non-Profits: Intro

Nov 13, 2012

When they go out of business, nonprofit organizations generally do it for one of two reasons. They either complete the mission for which they were originally formed or they fail to compete successfully for financial support. Complete or compete? Which is the endgame for you? Unless you can see the completion of your mission in […]

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13 Ways to Build a Permission-Based Email List

Apr 22, 2012

Thanks to the CAN-SPAM Act of 2003, the way we build email lists these days is different. See how to build an email list, permission-based, of course.

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