Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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Should We Use AI In Marketing?
Artificial intelligence is trending and for good reason. Businesses of all kinds are realizing the power of AI in marketing and how to make the most of it.
Print Layout Design: Digital vs. Print
Creating a great page layout takes technical knowledge that not everyone has. Whether designing for digital or print, the differences are significant.
How To Establish an Online Presence For Small Businesses
An online presence is crucial for any business. As a small business with a limited budget, your online presence can be your most beneficial marketing tool.
9 Ways to Improve Your Billing Process
Your billing process determines how quickly you get paid. Whether you need improvements in your design, copy writing or online portal, we have tips.
How to Choose a Typeface
Font styles and typefaces reflect your brand’s personality. Learn how to choose the most suitable typeface and font pairings for your brand’s vision.
How to Design a Direct Mail Piece
We get a lot of mail and some of it’s either too generic or ambiguous to make us want to actually read it. It’s obvious when I get a piece of direct mail in my mailbox whether anyone put any thought into how it speaks to me, how it feels in my hands, its shape,…
What Is Geofencing and How Do You Use It?
Geofencing creates hyper-targeted marketing campaigns that save businesses money by only serving ads to those who are most likely to take action.
Marketing Strategies to Combat Digital Fatigue
Marketers are up against the digital fatigue that a lot of people are feeling these days. But digital marketing isn’t going away, it just needs a refresh.
2023 USPS Discounts and Dates You Need to Know
Each year the USPS offers incentives and promotions for businesses using technology in combination with direct mail marketing. We discuss the details.
