marketing tips

Example of a successful direct mail postcard design by Bluegrass Integrated Communications, showcasing effective messaging and design for a Buy One Get One Free restaurant deal.

Building a Successful Mailpiece

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Creating a mailpiece that gets noticed and delivers results comes down to a few key ingredients. Here’s how to make sure your message hits the mark: Write for Short Attention Spans Strong Offer Concise Messaging Eye-Catching Design Call to Action (CTA) By focusing on these essentials—an engaging CTA, irresistible offer, clear message, standout design, and…

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An omnichannel marketing example showcasing how direct mail integrates with digital ads and mobile engagement for a seamless customer experience.

The Power of Direct Mail in the Digital Age

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In today’s world of endless emails and digital ads, direct mail might seem old-fashioned. But here’s the thing—it’s anything but outdated. Direct mail is a powerful way for businesses to make real, tangible connections with their audience. Let’s break down why it still works and how to make it shine. Tangibility and Personal TouchUnlike emails…

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