WeAreBluegrass
When starting an email marketing program, you need to stop and think about how to personalize your email marketing campaigns for customers.
Continue ReadingAs a nonprofit, you are always looking for ways to make your fundraising efforts more effective. Our latest blog will tell you just that. In fact, it will tell you four ways to do just that.
Continue ReadingMost small businesses work with fewer than 20 employees, so manpower is limited. Outsource shipping and handling tasks to a shipping and handling company.
Continue ReadingWhat is the Intelligent Mail Barcode? Those 65 black bars at the bottom of mail pieces you receive that provides tracking for marketers.
Continue ReadingWhen it comes to finding a partner to outsource the processing, printing and mailing of invoices for your company, the task can seem quite daunting. Total transparency through the entire process should be given to you by your vendor.
Continue ReadingIt’s always important to say thank you, but especially when you are a nonprofit. Here are 5 ways to show gratitude including a donor appreciate letter.
Continue ReadingAre your products on the small size? Shipping small packages can be costly with all of the shipping costs. Learn how to save on shipping costs.
Continue ReadingDirect mail envelopes are the first thing a mail recipient sees of your piece. Stand out in the mailbox, but make sure your envelopes follow best practices.
Continue ReadingDo you still send utility billing postcards to your customers? You may think this saves you money, but in the long run it does not.
Continue ReadingE-blasts are out. Personalized email marketing is in.
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