Direct Marketing

We get a lot of mail and some of it’s either too generic or ambiguous to make us want to actually read it. It’s obvious when I get a piece of direct mail in my mailbox whether anyone put any thought into how it speaks to me, how it feels in my hands, its shape,…

Each year the USPS offers incentives and promotions for businesses using technology in combination with direct mail marketing. We discuss the details.

Direct mail marketing concerns we hear about from our clients are campaign longevity, engagement, and tracking. Luckily those are no longer issues we see.

Invest in building a custom mailing list. When it comes to your mailing list, quality over quantity is key. Follow our guide for creating a winning list.

Direct mail response rates are high year-round, but it increases during the holidays. We have tips for creating the most memorable holiday mail pieces.

Direct mail marketing is one of the most popular forms of marketing due to the high response rates. When planning a campaign follow these tips for success.

When you launch your next direct mail marketing campaign, don’t forget to test your mail pieces to find out which one will generate the best response rate.