Multi-channel vs Omnichannel: What’s the difference?

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Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…

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The 5 Biggest Social Media Benefits for Business

Dec 21, 2020

We all know that social media isn’t just a place to post your pet photos, although it’s still a great space for that. Today, it’s an important part of almost every aspect of our everyday lives. We connect with friends and family, share life updates, and even connect with companies. Social media for small business […]

The Importance of Scalability in Fulfillment

Dec 10, 2020

Product fulfillment can be a pain point for ecommerce businesses as they grow. Increased demand requires space & resources to scale.

All About Letters

Nov 16, 2020

Are you a part of a non-profit organization, or any other organization that requires sending personal correspondence to a large group of people that have a special interest in your organization or business? If that’s the case, a letter is probably your best approach when selecting a type of direct mail piece. However, when most […]

Introducing Amplify: Your Integrated Marketing Solution

Nov 12, 2020

Imagine a direct mail marketing campaign that simultaneously joins with digital marketing to make contact with your prospective clients through multiple touchpoints. It sounds like pure science fiction to be able to observe the customer journey from physical mailer to the digital channel of yourself. We’re excited to say that Amplify by Bluegrass joins direct […]

All About Self Mailers

Oct 30, 2020

When you’re looking to design a direct mail campaign that functions out-of-the-box, then a self mailer is one of the most effective options.

Getting Started with Your Direct Mail Campaign

Oct 6, 2020

A strong and effective direct mail campaign requires planning. Take a look at how to get started on an effective mailing campaign.

How to Build the Perfect Home Page

Sep 30, 2020

Make your home page work for you. Build the best home page for your website by taking these steps and following our tips.

7 Must-Have Things Your Website Needs

Sep 21, 2020

Websites are a major piece of the digital marketing puzzle. Make sure you have everything you need in place, here’s our checklist.

Solar Panels Coming Soon to Bluegrass

Sep 10, 2020

Our new solar panel installation and pollinator garden are the newest steps to our ongoing sustainability efforts. Check it out on our blog.