Multi-channel vs Omnichannel: What’s the difference?

, , ,

Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…

Browse Resources By...

Direct Mail Meets Or Beats Its Marketing Peers

Jul 4, 2016

Many ask, “Is direct mail dead?” It’s a little old school, but it is definitely keeping up with with young pups in terms of ROI and cost per lead.

What Do Invoices Have In Common With Letters To Santa?

Jun 27, 2016

Your letters to Santa were specific and direct. What if your invoices were the same? See how your invoices could work to get you what you want.

Reaching People for a Good Cause

Jun 21, 2016

Aligning your brand with a social cause can be a great opportunity to introduce your brand and its values to a new audience. But what’s the right tool for the job? Video is a great way to make a personal connection. Partnering it with Facebook’s ad platform allowed us to reach 80 times more people […]

How To Calculate The Lifetime Value Of A Donor

Jun 13, 2016

Fundraising is all about the numbers, and the time given in calculating donor lifetime value will pay off in campaign results.

4 Ways Direct Mail Can Build Sales

May 30, 2016

Direct mail is a tried and true way to create awareness and build sales. Check out our latest blog post for four ways to help your business.

Top 5 Transactional Questions

May 23, 2016

Our transactional team is sharing their answers to the top five transactional questions that they hear the most. Check them out in our latest blog.

How To Use Social Media For Your Business

May 16, 2016

Social media is great for company’s large and small. See different ways social media is being leveraged as a marketing tool.

Monthly Charitable Donations Make Good Sense

May 9, 2016

We know why monthly donations are important. Have you asked your supporters if they would prefer to give monthly charitable donations?

4 Direct Mail Design Tips

Apr 25, 2016

Use these direct mail tips for your next direct mail campaign to ensure that your piece fits regulations and is affordable. Visit for direct mailer ideas.