Understanding Direct Mail Cost Calculators Introduction Direct mail marketing continues to be an asset, for businesses looking to connect with their desired audience. Nonetheless a key issue for businesses those of medium size revolves around comprehending the expenses linked to direct mail initiatives. An effective tool, in this regard is the direct mail cost estimator,…
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Give Donors A Choice
Your donors want to choose how they give to your organization. A nonprofit donation program allows them to donate how and what they choose – time or money.
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The Business Rules
Every business has its rules, and I’m not talking about the ones that dictate vacation days and dress codes. Business rules are roadmaps the guide your business in its day-to-day operation. If you are running your business without them, you are probably well on your way to driving your customers, employees and suppliers crazy with […]
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The 4 S’s Of Fundraising – Nonprofit Direct Mail
Bluegrass knows direct mail, and they know nonprofits. Combine the two and send a nonprofit direct mail piece for fundraising.
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All About That Box
Wondering how to choose the right packaging for your product? We will go over how to make the choice and why a 3PL might be helpful.
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Why The Deceased Still Receive Mail
Long after the last sympathy notes have been delivered, mail often continues to arrive for deceased loved ones. How do you stop this mail?
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Use Variable Messaging To Send Important Messages
When it comes to customer service, which do you prefer: Company A, which waits until you question or complain (reactive) Company B, which steps up and lets you know about issues or problems before you have a chance to contact them (proactive)? I would much rather work with a proactive company. When a company is […]
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Communication Is Key To Keep Donors
Want to know the secret to increasing your donor retention rate? The answer is here in our latest blog.
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4 Ways We Tune Up Your Mailing List
And like any vehicle, your mailing list needs routine maintenance. Failing to clean up your mailing list is like failing to inflate your car’s tires, change its oil or flush its radiator. Routine maintenance is key Consider companies like Bluegrass the equivalent of mechanics for your mailing list. When we check your mailing list regularly, […]
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Why You Should Combine Direct Mail And Email Marketing
Studies show that companies that use a direct mail piece with a landing page in their marketing campaigns get better results in terms of response and sales. A complete campaign A direct mail piece that invites recipients to sign up on a special landing page for a free gift or discount allows you to collect […]
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