Understanding Direct Mail Cost Calculators Introduction Direct mail marketing continues to be an asset, for businesses looking to connect with their desired audience. Nonetheless a key issue for businesses those of medium size revolves around comprehending the expenses linked to direct mail initiatives. An effective tool, in this regard is the direct mail cost estimator,…
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Get Your Bill Out Faster With Your Own Messages
And most of the time, our customers also benefit when we streamline our processes. Customers are already applauding one of our latest improvements. The old school way We design, print and mail monthly bills for many companies, and we’ve convinced most of them to use any empty space on their bills to send important messages […]
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5 Tips For A/B Testing Your Emails
Test and evaluate designs using email marketing metrics to ensure you’re communicating most effectively in future email campaigns.
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Product Spoilage Is Not Just About Fruits And Vegetables
Product spoilage extends well beyond food. Think about how quickly technology becomes outdated, paperwork is revised or you find obsolete inventory.
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6 Tips For Effective Welcome Emails
Your response will be automated, but it sure shouldn’t sound that way. Your welcome email should feel like a firm handshake and sound like a friendly hello. From an upbeat subject line to an informative message, the welcome email is the first step in establishing what you hope will be a long and continuing relationship. […]
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Unique Fundraising Ideas from Award-Winning Campaigns
Need some unique fundraising ideas for your nonprofit? Check out this blog for award-winning ideas from successful campaigns.
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5 Tips For Choosing The Right Social Media
Social media gets your blogs read Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest are among the paths that your blog can take to get out into the wider world. Here’s a five-point checklist to get your blogs up and out in the social media swirl. 1. Pick social media that works Be selective about which […]
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What’s The Rate Of Response?
Way too much emphasis is placed on the rate of response to direct mail. Many experts say a 2 percent response is average. Some will say less; others say more. Here’s what I say: Your response rate will be between 0 and 100 percent. How’s that for an answer? I say that because I know, […]
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Three Ways To Treat Your High-Dollar Donors Special
Your donors are valuable. Show appreciation beyond your regular requests for donations. Renewing donors requires learning how to treat donors well.
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All You Gotta Do Is Ask
What’s missing? When we sit down with a new customer, we like to take a look at their past marketing efforts. We like to see the good, bad and ugly to get a feel for the personality of the customer. We also get to see what has worked in the past, but more importantly, we […]
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