WeAreBluegrass

What are UTM Parameters?

UTM parameters provide detailed information and insight into campaigns. Dig deeper into your website visitors’ journeys.

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12 Ecommerce Metrics to Track and Measure

Ecommerce is all about insights and acting on what you know. Here are the top Ecommerce metrics to track and measure in your business and fulfillment.

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What is a Saturation Mailing and Does It Work for Businesses?

Not all mailings are created equal or a fit for your campaign goals. Saturation mailings are a great solution, here’s when to know if it is the best for you.

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Health and Beauty Fulfillment: What You Need to Consider

Health and Beauty product fulfillment require special consideration when selecting a fulfillment solution. How do you know your solution is the best fit?

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What is Direct Mail Retargeting?

When retargeting and direct mail is combined, it’s typically digital retargeting following direct mail. What if we told you direct mail could follow digital?

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Benefits of a Landing Page for Marketing Campaigns

Not all web pages are created equal. Landing pages are a key piece in targeted marketing campaigns.

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What is Digital Retargeting?

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Digital retargeting allow you to reach out to the ones who got away. After all, only 3% of web visitors convert at first. Reconnect with the 97%.

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How to Select Your Direct Mailing List

Mailing list selection is key in a successful direct mail campaign. Know whom you are sending to, and how they qualify for your list.

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Imagine a New Way Forward

The title of our latest print newsletter was “Imagine A New Way Forward,” and our featured social media image for this week is of the Thoroughbred stallion Ibboyee, who has done just that.

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3 Reasons to Document Your Brand’s Color Palette

Selecting brand colors is a purposeful endeavor, make sure these are documented for future use. Here are the top 3 reasons for documenting colors clearly.

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