Direct Marketing

USPS Discounts and Dates You Need To Know In 2022

USPS offers promotions and discounts to businesses every year and we have a team of direct mail experts ready to guide you on how to utilize them!

7 Underrated Tips To Get Your Direct Mail Noticed

Find out some of the easiest ways to give your direct mail campaign a boost. This article will help you optimize success and ROI from start to finish.

Variable Data Printing: How To Boost Your Direct Mail Results

,

If you want your direct mail piece to stand out, personalization is a must. With variable data printing, you can personalize mail and increase your ROI.

5 Reasons Call Tracking Still Matters

Have you ever wondered if adding call tracking to your campaign is worth the effort? We are hear to explain why it is!

Guidelines for Bulk Mail (Plus, Tips for Preparation)

Considering a bulk mail campaign? Make sure you follow best practices, requirements and proper preparation. Our bulk mailing service guidelines here.

9 Tips for Successful Lead Generation

A lead is anyone who has shown a genuine interest in your company, product or service. Generating those leads takes planning and work.

How to Follow Up After a Direct Mail Campaign

Direct mail campaigns are great, and have high success rates, but you can’t stop there. Following up with prospective customers is the crucial next step.

What is a Saturation Mailing and Does It Work for Businesses?

Not all mailings are created equal or a fit for your campaign goals. Saturation mailings are a great solution, here’s when to know if it is the best for you.

What is Direct Mail Retargeting?

When retargeting and direct mail is combined, it’s typically digital retargeting following direct mail. What if we told you direct mail could follow digital?

How to Select Your Direct Mailing List

Mailing list selection is key in a successful direct mail campaign. Know whom you are sending to, and how they qualify for your list.