Direct Marketing

Find out some of the easiest ways to give your direct mail campaign a boost. This article will help you optimize success and ROI from start to finish.

Have you ever wondered if adding call tracking to your campaign is worth the effort? We are hear to explain why it is!

Considering a bulk mail campaign? Make sure you follow best practices, requirements and proper preparation. Our bulk mailing service guidelines here.

A lead is anyone who has shown a genuine interest in your company, product or service. Generating those leads takes planning and work.

Direct mail campaigns are great, and have high success rates, but you can’t stop there. Following up with prospective customers is the crucial next step.

Not all mailings are created equal or a fit for your campaign goals. Saturation mailings are a great solution, here’s when to know if it is the best for you.

When retargeting and direct mail is combined, it’s typically digital retargeting following direct mail. What if we told you direct mail could follow digital?

Mailing list selection is key in a successful direct mail campaign. Know whom you are sending to, and how they qualify for your list.

The title of our latest print newsletter was “Imagine A New Way Forward,” and our featured social media image for this week is of the Thoroughbred stallion Ibboyee, who has done just that.