As 2025 unfolds, keeping an eye on the USPS postal holidays is a good idea to ensure your mail and packages land in the right hands at the right time. Here’s a quick guide to the days when mail services take a break: Postal Holiday Date New Year’s Day Wednesday, January 1 National Day of…
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Why The Deceased Still Receive Mail
Long after the last sympathy notes have been delivered, mail often continues to arrive for deceased loved ones. How do you stop this mail?
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Use Variable Messaging To Send Important Messages
When it comes to customer service, which do you prefer: Company A, which waits until you question or complain (reactive) Company B, which steps up and lets you know about issues or problems before you have a chance to contact them (proactive)? I would much rather work with a proactive company. When a company is […]
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Communication Is Key To Keep Donors
Want to know the secret to increasing your donor retention rate? The answer is here in our latest blog.
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4 Ways We Tune Up Your Mailing List
And like any vehicle, your mailing list needs routine maintenance. Failing to clean up your mailing list is like failing to inflate your car’s tires, change its oil or flush its radiator. Routine maintenance is key Consider companies like Bluegrass the equivalent of mechanics for your mailing list. When we check your mailing list regularly, […]
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Why You Should Combine Direct Mail And Email Marketing
Studies show that companies that use a direct mail piece with a landing page in their marketing campaigns get better results in terms of response and sales. A complete campaign A direct mail piece that invites recipients to sign up on a special landing page for a free gift or discount allows you to collect […]
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Get Your Bill Out Faster With Your Own Messages
And most of the time, our customers also benefit when we streamline our processes. Customers are already applauding one of our latest improvements. The old school way We design, print and mail monthly bills for many companies, and we’ve convinced most of them to use any empty space on their bills to send important messages […]
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5 Tips For A/B Testing Your Emails
Test and evaluate designs using email marketing metrics to ensure you’re communicating most effectively in future email campaigns.
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Product Spoilage Is Not Just About Fruits And Vegetables
Product spoilage extends well beyond food. Think about how quickly technology becomes outdated, paperwork is revised or you find obsolete inventory.
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6 Tips For Effective Welcome Emails
Your response will be automated, but it sure shouldn’t sound that way. Your welcome email should feel like a firm handshake and sound like a friendly hello. From an upbeat subject line to an informative message, the welcome email is the first step in establishing what you hope will be a long and continuing relationship. […]
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