WeAreBluegrass

Bluegrass’ Response to COVID-19

Response to the 2020 coronavirus pandemic, what it means for employees, clients and how Bluegrass is approaching this together.

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All About the USPS Earned Value Promotion

The USPS’ earned value promotion is an opportunity to make the most of your mail pieces. We’re breaking it down on here. Learn more.

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Multiple Touchpoints for Political Campaign Marketing

Reach a wider audience with multiple marketing mediums and touchpoints. Here are a few suggestions for your political campaign marketing strategies.

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8 Ways to Save On Postage In Your Next Direct Mail Campaign

Marketing yourself isn’t always cheap, so finding discounts and less expensive options is always welcome. Look to these mailing discounts so you can save postage.

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Communicating Cross-Channel: Multi-Channel vs Integrated Marketing

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Multi-channel vs Integrated marketing? Let’s break down the similaries, differences and how the two relate with one another.

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Bluegrass Integrated Communications Joins Two Sides North America

We’ve joined Two Sides North America, a global initiative promoting the sustainability of the paper and print marketing industry.

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Advantages a 3PL Company Brings Your Company

Why use 3PL services? If you run order fulfillment on your own and are unable to devote time to other business tasks – it’s time to oursource.

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The Basics of Data-Driven Marketing

Behind every successful direct marketing campaign is a four-letter word: data. Customer data is information that’s gathered about those who buy what you sell. This data is the foundation, the building blocks, for effective direct marketing efforts. Where does customer data come from? Your company’s social media sites and digital marketing efforts are a rich […]

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7 Marketing Myths to Avoid

These common marketing myths can derail your marketing efforts. Bust these myths to make the most of your time and money.

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What Is Website Accessibility And Why Does It Matter?

Does website accessibility sound like a foreign concept? Don’t worry, we’ve all asked what is website accessibility at one point. Let’s break it down.

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