Direct Marketing

When it comes to your mailing list, think small. Doing this and following mailing list best practices, allows your to save money and market effectively.

It’s important to set goals for your marketing efforts, so start the year off right; make a resolution for your direct mail.

It may seem the only way to get new business is to clone your existing customers. Well, we can help you do just that. Kind of.

We’ve got a secret about B2B customers. We’ll give you a hint…you already know who you should do business with. Need more?

Long after the last sympathy notes have been delivered, mail often continues to arrive for deceased loved ones. How do you stop this mail?

Way too much emphasis is placed on the rate of response to direct mail. Many experts say a 2 percent response is average. Some will say less; others say more. Here’s what I say: Your response rate will be between 0 and 100 percent. How’s that for an answer? I say that because I know, […]

What’s missing? When we sit down with a new customer, we like to take a look at their past marketing efforts. We like to see the good, bad and ugly to get a feel for the personality of the customer. We also get to see what has worked in the past, but more importantly, we […]

Direct mail geotargeting relies on latitude and longitude coordinates. You can use this to develop a mailing list for your store, targeting locals nearby.

The end of the year is a busy time for a lot of businesses, especially retail stores, restaurants and service-based companies. The key is to capitalize on this uptick in traffic and focus on customer retention. Start with an incentive While you may know that you will have more people come through your doors, they […]

Postage costs seem to always be on the rise. Here are a few ways to make the most of your mailing dollars for your next direct marketing project.