Direct Mail Is Your Secret Weapon for Finding the Right Customers If you’re serious about reaching new customers, it might be time to take your marketing offline—and into their hands. Direct mail doesn’t just sit in an inbox or scroll by unnoticed. It gets opened, touched, remembered. And when done right? It gets results. It’s…
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How to Balance Donor Retention and Donor Acquisition
Nonprofit fundraising requires a double-sided effort focused on both donor acquisition and donor retention campaigns.
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How to Track and Measure Direct Mail Campaigns
Track your next direct mail campaign to monitor success and provide a baseline for future campaigns. This is easier than ever to implement.
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The Benefits of Call Tracking for Direct Mail Campaigns
Direct mail isn’t trackable by default, but it’s easier than ever to track results when you put in the effort. Call tracking is an easy and effective way.
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How You Can Use QR Codes for Marketing
I’ve written previously about the usefulness of QR Codes. However, they are such a versatile tool that it requires a completely separate article to highlight the tremendous utility they provide you. What I’ve listed here is just the tip of the iceberg; there are many other ways (some possibly undiscovered) to introduce QR codes into […]
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How to Determine Your Direct Mail Campaign Strategy
Even the greatest direct mail campaign can flounder if you don’t ask yourself important questions upfront. Moreover, if you fail to choose the correct direct mail campaign strategy, all of your hard work might be completely ignored because it’s the wrong place, the wrong time, or even in the wrong hands. At Bluegrass, we do […]
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4 Most Common Mistakes in Print-Ready Art
Despite the oft-used quote, print isn’t dead. On the contrary; while certain print-centric industries are no longer as prosperous as they once were, others are flourishing. If there’s one thing I know for certain, the direct mail industry isn’t just flourishing but in its glory days thanks to the innovations by the USPS. However, with […]
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Power of an Integrated Marketing Campaign
Integrated marketing offers additional touchpoints for you and your prospective clients. Read about of its strengths.
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The 5 Biggest Social Media Benefits for Business
We all know that social media isn’t just a place to post your pet photos, although it’s still a great space for that. Today, it’s an important part of almost every aspect of our everyday lives. We connect with friends and family, share life updates, and even connect with companies. Social media for small business […]
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The Importance of Scalability in Fulfillment
Product fulfillment can be a pain point for ecommerce businesses as they grow. Increased demand requires space & resources to scale.
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