Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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Imagine a New Way Forward
The title of our latest print newsletter was “Imagine A New Way Forward,” and our featured social media image for this week is of the Thoroughbred stallion Ibboyee, who has done just that.
3 Reasons to Document Your Brand’s Color Palette
Selecting brand colors is a purposeful endeavor, make sure these are documented for future use. Here are the top 3 reasons for documenting colors clearly.
How to Balance Donor Retention and Donor Acquisition
Nonprofit fundraising requires a double-sided effort focused on both donor acquisition and donor retention campaigns.
How to Track and Measure Direct Mail Campaigns
Track your next direct mail campaign to monitor success and provide a baseline for future campaigns. This is easier than ever to implement.
The Benefits of Call Tracking for Direct Mail Campaigns
Direct mail isn’t trackable by default, but it’s easier than ever to track results when you put in the effort. Call tracking is an easy and effective way.
How You Can Use QR Codes for Marketing
I’ve written previously about the usefulness of QR Codes. However, they are such a versatile tool that it requires a completely separate article to highlight the tremendous utility they provide you. What I’ve listed here is just the tip of the iceberg; there are many other ways (some possibly undiscovered) to introduce QR codes into […]
How to Determine Your Direct Mail Campaign Strategy
Even the greatest direct mail campaign can flounder if you don’t ask yourself important questions upfront. Moreover, if you fail to choose the correct direct mail campaign strategy, all of your hard work might be completely ignored because it’s the wrong place, the wrong time, or even in the wrong hands. At Bluegrass, we do […]
4 Most Common Mistakes in Print-Ready Art
Despite the oft-used quote, print isn’t dead. On the contrary; while certain print-centric industries are no longer as prosperous as they once were, others are flourishing. If there’s one thing I know for certain, the direct mail industry isn’t just flourishing but in its glory days thanks to the innovations by the USPS. However, with […]
Power of an Integrated Marketing Campaign
Integrated marketing offers additional touchpoints for you and your prospective clients. Read about of its strengths.
