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Why Direct Mail is a Great Prospecting Tool for New Customers

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Direct Mail Is Your Secret Weapon for Finding the Right Customers If you’re serious about reaching new customers, it might be time to take your marketing offline—and into their hands. Direct mail doesn’t just sit in an inbox or scroll by unnoticed. It gets opened, touched, remembered. And when done right? It gets results. It’s…

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Pros & Cons of USPS Presort

Apr 14, 2020

Mailing with USPS presort mail provides discounts to your campaign. Here we break down the requirements for DIY vs our presort mailing service.

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USPS Tactile, Sensory and Interactive Mailpiece Promo

Apr 7, 2020

The USPS’ tactile, sensory and Interactive Mailpiece Engagement promo is an opportunity to make the most of your mail pieces. Learn more about it here.

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Comparing Facebook Boosted Posts and Ads

Apr 2, 2020

Facebook Ads, boosted and organic posts all have their places in marketing. The key is knowing when and where to use them. Here’s the breakdown.

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All About the USPS Earned Value Promotion

Mar 20, 2020

The USPS’ earned value promotion is an opportunity to make the most of your mail pieces. We’re breaking it down on here. Learn more.

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Bluegrass’ Response to COVID-19

Mar 20, 2020

Response to the 2020 coronavirus pandemic, what it means for employees, clients and how Bluegrass is approaching this together.

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Multiple Touchpoints for Political Campaign Marketing

Mar 19, 2020

Reach a wider audience with multiple marketing mediums and touchpoints. Here are a few suggestions for your political campaign marketing strategies.

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8 Ways to Save On Postage In Your Next Direct Mail Campaign

Mar 16, 2020

Marketing yourself isn’t always cheap, so finding discounts and less expensive options is always welcome. Look to these mailing discounts so you can save postage.

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Communicating Cross-Channel: Multi-Channel vs Integrated Marketing

Mar 12, 2020

Multi-channel vs Integrated marketing? Let’s break down the similaries, differences and how the two relate with one another.

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Bluegrass Integrated Communications Joins Two Sides North America

Mar 9, 2020

We’ve joined Two Sides North America, a global initiative promoting the sustainability of the paper and print marketing industry.

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