Multi-channel vs Omnichannel: What’s the difference?

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Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…

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All About the USPS Emerging and Advanced Technology Promotion

May 11, 2020

The USPS’ Emerging and Advanced Technology promo is an opportunity to make the most of your mail pieces. Learn more about it here.

Nonprofit Fundraising: The Case for Direct Mail

Apr 21, 2020

Fundraising direct mail for nonprofits is a tried and true marketing strategy, here’s why. Plus, 3 ways to improve your direct mail campaigns.

Pros & Cons of USPS Presort

Apr 14, 2020

Mailing with USPS presort mail provides discounts to your campaign. Here we break down the requirements for DIY vs our presort mailing service.

USPS Tactile, Sensory and Interactive Mailpiece Promo

Apr 7, 2020

The USPS’ tactile, sensory and Interactive Mailpiece Engagement promo is an opportunity to make the most of your mail pieces. Learn more about it here.

Comparing Facebook Boosted Posts and Ads

Apr 2, 2020

Facebook Ads, boosted and organic posts all have their places in marketing. The key is knowing when and where to use them. Here’s the breakdown.

Bluegrass’ Response to COVID-19

Mar 20, 2020

Response to the 2020 coronavirus pandemic, what it means for employees, clients and how Bluegrass is approaching this together.

All About the USPS Earned Value Promotion

Mar 20, 2020

The USPS’ earned value promotion is an opportunity to make the most of your mail pieces. We’re breaking it down on here. Learn more.

Multiple Touchpoints for Political Campaign Marketing

Mar 19, 2020

Reach a wider audience with multiple marketing mediums and touchpoints. Here are a few suggestions for your political campaign marketing strategies.

8 Ways to Save On Postage In Your Next Direct Mail Campaign

Mar 16, 2020

Marketing yourself isn’t always cheap, so finding discounts and less expensive options is always welcome. Look to these mailing discounts so you can save postage.