Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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Mail Your Bills In An Envelope For Better Results
Any business that uses postcards for billing might want to reconsider. Here are three reasons that a bill mailed in an envelope trumps a postcard.
Put YouTube To Good Use To Send Your Donors Messages
YouTube for nonprofits is a great social media choice for fundraising. Video is influential and should be a significant part of your strategy.
Start Planning Your Holiday Mailing Today
The end of the year is a busy time for a lot of businesses, especially retail stores, restaurants and service-based companies. The key is to capitalize on this uptick in traffic and focus on customer retention. Start with an incentive While you may know that you will have more people come through your doors, they […]
We Handle Your Billing, But Not Your Payments
Companies using our billing services have questions, and one of the first and foremost is this: “Will you now handle the credit card payments we receive?”
6 Ways To Reach Your Constituents
Reach your constituents by using multichannel marketing for your political campaign. Direct mail is strong, but it’s not all you should be doing.
How To Run A Rebate Program Using Shopping Cart Integration
Ever wonder how to run a rebate program? Use a rebate processing center. We use Shopping Cart Integration to streamline the process.
11 Ways To Make The Most Of Your Mailing Dollars
Postage costs seem to always be on the rise. Here are a few ways to make the most of your mailing dollars for your next direct marketing project.
Fundraising Tip #3: Direct Mail – Everybody Loves A Dinosaur
If the acquisition of new givers is the number one goal of a sustained, comprehensive fund raising strategy, direct mail is the best way to do it. It sounds old fashioned to talk about direct mail in a world dominated by cyber technology. But experts agree that “the majority of gifts are still received through […]
Fundraising Tip #2: Make Sure Your Appeal Is Appealing
Failing to “make the ask” is a common pitfall that affects far too many nonprofits. It’s hard to believe that it happens so often. Cards and letters that get so wrapped up in pulling your heartstrings that they fail to convince people to pull out their wallets. Finding the right balance between head and heart […]
