Direct Marketing

Track your next direct mail campaign to monitor success and provide a baseline for future campaigns. This is easier than ever to implement.

Direct mail isn’t trackable by default, but it’s easier than ever to track results when you put in the effort. Call tracking is an easy and effective way.

Even the greatest direct mail campaign can flounder if you don’t ask yourself important questions upfront. Moreover, if you fail to choose the correct direct mail campaign strategy, all of your hard work might be completely ignored because it’s the wrong place, the wrong time, or even in the wrong hands. At Bluegrass, we do […]

Are you a part of a non-profit organization, or any other organization that requires sending personal correspondence to a large group of people that have a special interest in your organization or business? If that’s the case, a letter is probably your best approach when selecting a type of direct mail piece. However, when most […]

Imagine a direct mail marketing campaign that simultaneously joins with digital marketing to make contact with your prospective clients through multiple touchpoints. It sounds like pure science fiction to be able to observe the customer journey from physical mailer to the digital channel of yourself. We’re excited to say that Amplify by Bluegrass joins direct […]

When you’re looking to design a direct mail campaign that functions out-of-the-box, then a self mailer is one of the most effective options.

A strong and effective direct mail campaign requires planning. Take a look at how to get started on an effective mailing campaign.

When you plan marketing campaigns ahead of time, benefits follow. Read on our blog what benefits may come from planning ahead.

The USPS runs direct mail promotions year-round. Check out their Mobile Shopping Promotion to see if your next mailing campaign could be a fit.

The USPS’ Emerging and Advanced Technology promo is an opportunity to make the most of your mail pieces. Learn more about it here.