As 2025 unfolds, keeping an eye on the USPS postal holidays is a good idea to ensure your mail and packages land in the right hands at the right time. Here’s a quick guide to the days when mail services take a break: Postal Holiday Date New Year’s Day Wednesday, January 1 National Day of…
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Unique Fundraising Ideas from Award-Winning Campaigns
Need some unique fundraising ideas for your nonprofit? Check out this blog for award-winning ideas from successful campaigns.
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5 Tips For Choosing The Right Social Media
Social media gets your blogs read Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest are among the paths that your blog can take to get out into the wider world. Here’s a five-point checklist to get your blogs up and out in the social media swirl. 1. Pick social media that works Be selective about which […]
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What’s The Rate Of Response?
Way too much emphasis is placed on the rate of response to direct mail. Many experts say a 2 percent response is average. Some will say less; others say more. Here’s what I say: Your response rate will be between 0 and 100 percent. How’s that for an answer? I say that because I know, […]
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Three Ways To Treat Your High-Dollar Donors Special
Your donors are valuable. Show appreciation beyond your regular requests for donations. Renewing donors requires learning how to treat donors well.
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All You Gotta Do Is Ask
What’s missing? When we sit down with a new customer, we like to take a look at their past marketing efforts. We like to see the good, bad and ugly to get a feel for the personality of the customer. We also get to see what has worked in the past, but more importantly, we […]
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Hit Your Direct Mail Mark With Geo-Targeting
Direct mail geotargeting relies on latitude and longitude coordinates. You can use this to develop a mailing list for your store, targeting locals nearby.
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Mail Your Bills In An Envelope For Better Results
Any business that uses postcards for billing might want to reconsider. Here are three reasons that a bill mailed in an envelope trumps a postcard.
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Put YouTube To Good Use To Send Your Donors Messages
YouTube for nonprofits is a great social media choice for fundraising. Video is influential and should be a significant part of your strategy.
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Start Planning Your Holiday Mailing Today
The end of the year is a busy time for a lot of businesses, especially retail stores, restaurants and service-based companies. The key is to capitalize on this uptick in traffic and focus on customer retention. Start with an incentive While you may know that you will have more people come through your doors, they […]
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