Customers don’t experience your brand in channels. They experience it as one long conversation. Picture this: someone sees your brand on Instagram at lunch. They click around for a minute, get distracted, forget about you, and then eight hours later Google you while half-asleep on the couch. The next morning they’re served a YouTube preroll,…
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5 Tips For A/B Testing Your Emails
Test and evaluate designs using email marketing metrics to ensure you’re communicating most effectively in future email campaigns.
Product Spoilage Is Not Just About Fruits And Vegetables
Product spoilage extends well beyond food. Think about how quickly technology becomes outdated, paperwork is revised or you find obsolete inventory.
6 Tips For Effective Welcome Emails
Your response will be automated, but it sure shouldn’t sound that way. Your welcome email should feel like a firm handshake and sound like a friendly hello. From an upbeat subject line to an informative message, the welcome email is the first step in establishing what you hope will be a long and continuing relationship. […]
Unique Fundraising Ideas from Award-Winning Campaigns
Need some unique fundraising ideas for your nonprofit? Check out this blog for award-winning ideas from successful campaigns.
5 Tips For Choosing The Right Social Media
Social media gets your blogs read Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest are among the paths that your blog can take to get out into the wider world. Here’s a five-point checklist to get your blogs up and out in the social media swirl. 1. Pick social media that works Be selective about which […]
What’s The Rate Of Response?
Way too much emphasis is placed on the rate of response to direct mail. Many experts say a 2 percent response is average. Some will say less; others say more. Here’s what I say: Your response rate will be between 0 and 100 percent. How’s that for an answer? I say that because I know, […]
Three Ways To Treat Your High-Dollar Donors Special
Your donors are valuable. Show appreciation beyond your regular requests for donations. Renewing donors requires learning how to treat donors well.
All You Gotta Do Is Ask
What’s missing? When we sit down with a new customer, we like to take a look at their past marketing efforts. We like to see the good, bad and ugly to get a feel for the personality of the customer. We also get to see what has worked in the past, but more importantly, we […]
Hit Your Direct Mail Mark With Geo-Targeting
Direct mail geotargeting relies on latitude and longitude coordinates. You can use this to develop a mailing list for your store, targeting locals nearby.
