Direct Mail Is Your Secret Weapon for Finding the Right Customers If you’re serious about reaching new customers, it might be time to take your marketing offline—and into their hands. Direct mail doesn’t just sit in an inbox or scroll by unnoticed. It gets opened, touched, remembered. And when done right? It gets results. It’s…
Continue ReadingBrowse Resources By...
6 Tips For Effective Welcome Emails
Your response will be automated, but it sure shouldn’t sound that way. Your welcome email should feel like a firm handshake and sound like a friendly hello. From an upbeat subject line to an informative message, the welcome email is the first step in establishing what you hope will be a long and continuing relationship. […]
Read More
Unique Fundraising Ideas from Award-Winning Campaigns
Need some unique fundraising ideas for your nonprofit? Check out this blog for award-winning ideas from successful campaigns.
Read More
5 Tips For Choosing The Right Social Media
Social media gets your blogs read Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest are among the paths that your blog can take to get out into the wider world. Here’s a five-point checklist to get your blogs up and out in the social media swirl. 1. Pick social media that works Be selective about which […]
Read More
What’s The Rate Of Response?
Way too much emphasis is placed on the rate of response to direct mail. Many experts say a 2 percent response is average. Some will say less; others say more. Here’s what I say: Your response rate will be between 0 and 100 percent. How’s that for an answer? I say that because I know, […]
Read More
Three Ways To Treat Your High-Dollar Donors Special
Your donors are valuable. Show appreciation beyond your regular requests for donations. Renewing donors requires learning how to treat donors well.
Read More
All You Gotta Do Is Ask
What’s missing? When we sit down with a new customer, we like to take a look at their past marketing efforts. We like to see the good, bad and ugly to get a feel for the personality of the customer. We also get to see what has worked in the past, but more importantly, we […]
Read More
Hit Your Direct Mail Mark With Geo-Targeting
Direct mail geotargeting relies on latitude and longitude coordinates. You can use this to develop a mailing list for your store, targeting locals nearby.
Read More
Mail Your Bills In An Envelope For Better Results
Any business that uses postcards for billing might want to reconsider. Here are three reasons that a bill mailed in an envelope trumps a postcard.
Read More
Put YouTube To Good Use To Send Your Donors Messages
YouTube for nonprofits is a great social media choice for fundraising. Video is influential and should be a significant part of your strategy.
Read More