WeAreBluegrass
Nonprofit fundraising requires a double-sided effort focused on both donor acquisition and donor retention campaigns.
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Track your next direct mail campaign to monitor success and provide a baseline for future campaigns. This is easier than ever to implement.
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Direct mail isn’t trackable by default, but it’s easier than ever to track results when you put in the effort. Call tracking is an easy and effective way.
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I’ve written previously about the usefulness of QR Codes. However, they are such a versatile tool that it requires a completely separate article to highlight the tremendous utility they provide you. What I’ve listed here is just the tip of the iceberg; there are many other ways (some possibly undiscovered) to introduce QR codes into […]
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Even the greatest direct mail campaign can flounder if you don’t ask yourself important questions upfront. Moreover, if you fail to choose the correct direct mail campaign strategy, all of your hard work might be completely ignored because it’s the wrong place, the wrong time, or even in the wrong hands. At Bluegrass, we do […]
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Despite the oft-used quote, print isn’t dead. On the contrary; while certain print-centric industries are no longer as prosperous as they once were, others are flourishing. If there’s one thing I know for certain, the direct mail industry isn’t just flourishing but in its glory days thanks to the innovations by the USPS. However, with […]
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Integrated marketing offers additional touchpoints for you and your prospective clients. Read about of its strengths.
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We all know that social media isn’t just a place to post your pet photos, although it’s still a great space for that. Today, it’s an important part of almost every aspect of our everyday lives. We connect with friends and family, share life updates, and even connect with companies. Social media for small business […]
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Product fulfillment can be a pain point for ecommerce businesses as they grow. Increased demand requires space & resources to scale.
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Are you a part of a non-profit organization, or any other organization that requires sending personal correspondence to a large group of people that have a special interest in your organization or business? If that’s the case, a letter is probably your best approach when selecting a type of direct mail piece. However, when most […]
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