Direct Marketing

All About the USPS Emerging and Advanced Technology Promotion

The USPS’ Emerging and Advanced Technology promo is an opportunity to make the most of your mail pieces. Learn more about it here.

Pros & Cons of USPS Presort

Mailing with USPS presort mail provides discounts to your campaign. Here we break down the requirements for DIY vs our presort mailing service.

USPS Tactile, Sensory and Interactive Mailpiece Promo

The USPS’ tactile, sensory and Interactive Mailpiece Engagement promo is an opportunity to make the most of your mail pieces. Learn more about it here.

All About the USPS Earned Value Promotion

The USPS’ earned value promotion is an opportunity to make the most of your mail pieces. We’re breaking it down on here. Learn more.

Multiple Touchpoints for Political Campaign Marketing

Reach a wider audience with multiple marketing mediums and touchpoints. Here are a few suggestions for your political campaign marketing strategies.

8 Ways to Save On Postage In Your Next Direct Mail Campaign

Marketing yourself isn’t always cheap, so finding discounts and less expensive options is always welcome. Look to these mailing discounts so you can save postage.

The Basics of Data-Driven Marketing

Behind every successful direct marketing campaign is a four-letter word: data. Customer data is information that’s gathered about those who buy what you sell. This data is the foundation, the building blocks, for effective direct marketing efforts. Where does customer data come from? Your company’s social media sites and digital marketing efforts are a rich […]

7 Marketing Myths to Avoid

These common marketing myths can derail your marketing efforts. Bust these myths to make the most of your time and money.

Targeted Mailing List for B2C: Breaking Down the Basics

Using a targeted mailing list plays a big part in the success of your direct mail campaign. Here’s why you should use a B2C mailing list.

Things to Consider When Choosing A Paper Type

Whatever your print project is, it starts with choosing your paper type. Keep these points in consideration as you select your paper type for printing.